Frank Haas had roles in Hawaii tourism industry marketing, government, and education – and is called upon frequently by global media for insights regarding tourism/hospitality industry. Frank served as Vice President of Marketing for the Hawaii Tourism Authority, the state agency for tourism management, with an annual marketing budget of $US50 million. For Hawaii Tourism Authority, Frank was a key part of the planning teams for the 2005-15, 2015- 20, and 2020-25 strategic plans. He has also worked on plans for Oahu Visitors Bureau, Singapore Tourism Board (a 25-year plan), Tourism Authority of Thailand, Agence Du Sud for the Kingdom of Morocco, and many private sector companies. Frank served as Dean of the Hospitality, Culinary, and Business programs for Kapiolani Community College (part of the University of Hawaii system). He has been engaged to deliver training programs in Abu Dhabi (for the Abu Dhabi Tourism Authority), West Java Indonesia, Singapore (the Singapore Workforce Development Agency), Thailand (Tourism Authority of Thailand Sustainability Training), and others. He is currently a partner with GUILD Consulting, a Hawaii-based consulting firm that recently completed a “Third Decade” strategic plan for the University of Hawaii system. He holds a BA and MBA in Marketing from the Kellogg Graduate School of Management at Northwestern University.